Follow the tech press and every day you’ll come across headlines about the latest startup raising a boatload of money to bring some innovative new technology to market. This isn’t one of those stories.

This is the story of how one Austin-based startup is attracting top investors not with the latest innovation, but instead by nudging customers back to a low-tech alternative. The company is called Literati and it just raised a $12 million Series A round to help parents wrestle the tablet from their children’s hands and replace it with a printed book instead. Read more