ABOUT ABOUT
MISSION & VALUES MISSION & VALUES

WHY US

We are passionate about elevating emerging consumer brand entrepreneurs and the ecosystem that supports them.

OUR MISSION

We partner with passionate, resolute founders of early-stage consumer brands to help them accelerate their vision while creating meaningful and sustainable value.

WE BELIEVE IN

WE BELIEVE IN

+ Cultivating mutuality in all relationships
+ Maintaining transparency with our stakeholders.
+ Empowering founders, partners, and staff.
+ Driving success through collaboration.

HOW WE’RE GIVING BACK:

+ We’re committed to gifting 1% of our profits from the General Partnership to our community through Naturally Austin — an Austin Nonprofit focused on building and supporting the local Consumer Brands ecosystem.

WHAT WE LOOK FOR WHAT WE LOOK FOR

Are you founder led consumer brand looking for a strategic capital
and strong network to help you navigate high growth?
You may have found your match!

WE INVEST IN

BRANDED CONSUMER PRODUCTS

 

Verticals:

Direct-to-Consumer
Food & Beverage
Health and Beauty
Sports & Fitness
Apparel & Accessories
Accessible Luxury
Pet

Macro Themes:

Health & Wellness/LOHAS
Aging Population
Sustainable Products
Demand for Personalization
Humanization of Pets
Omnichannel
Fem Tech
End of Life

COMPANY LIFECYCLE:

+ $1M-$20M of Revenue
+ Open to reviewing smaller businesses
+ No pre-launch businesses

INVESTMENT AMOUNT/STAGE:

+ $250K-$1M equity investments
+ Average check size $500K
+ Typically Seed or Series A
+ Willing to lead & co-invest

KEY CRITERIA

+ Founder Led
+ Transformative Brand
+ Mission Driven
+ Loyal customers
+ Aggressive growth with an eye on efficient use of funds
+ Inclusive teams
+ Egos dropped at the door y’all!

GEOGRAPHY

+ You don’t have to live in Texas, but we’d love to have you visit or move down here to Austin – Deep in the heart of emerging consumer brands!

HOW WE WORK & WIN HOW WE WORK & WIN

TEAMWORK

Like the founders we work with, our world-class team is dedicated to achieving results through teamwork. We believe in celebrating victories and weathering storms – right alongside you.

INVESTMENT

We provide the early-stage capital and resources to help outstanding founders scale. But more importantly, we leverage the expertise of our entrepreneurs, operators and investors to help you when and where you need it most.

STRATEGY

We provide a strategic advantage – boosting your business and helping you develop a more direct line to the smart money. Through deep relationships with downstream capital, we help our brands identify and prepare for those partnerships so they can accelerate growth in the right direction.

EXPERIENCE

Our partners have the experience and expertise to source and support outstanding portfolio brands. We have proven success in investing and operating.

NETWORK

Our partners have many years, more than we are willing to admit, engaged in consumer industries and the deep, connected networks to resources that our portfolio brands need. Resources including Operations, logistics, digital marketing, e-commerce, downstream capital and more.

WHITE SPACE

The consumer landscape presents a massive opportunity, and small consumer brands are quickly stealing market share from legacy brands. Despite the opportunity and consistently good IRR, consumer brands are still under-invested in, particularly in the early stages.

DEAL FLOW

Our Austin home base, extensive relationships, referrals from founders, incubators, accelerators and downstream funds all contribute to a steady, high quality deal flow.

PASSION

Our team’s passion for finding and supporting transformative brands, matches the founders of our portfolio brands. We support their vision and passion at an early stage and partner with them for the long term.

OUR BRANDS