Since the start of pandemic-imposed lockdowns just over a year ago, Caraway, like other home brands, was fortunate to be part of an industry for which demand skyrocketed overnight.
With increasing numbers of American adults staying home and cooking more, the brand saw e-commerce sales rise more than 20-fold on an annual basis, selling out of its colorful cookware sets month over month and catapulting the brand almost instantly to cult status on Instagram. Read more here.
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