“The word future proof—defined to not become obsolete—we’re not trying to jump on fads. They’re big brands that are here to stay,” says Schultz.

This was all born from the team’s ability to adapt to success together, sharing their collaborative growth over the last decade was as much about the opportunities they did take, as those opportunities they turned down (reluctantly). After receiving Cuban’s million dollar investment, the team recalls flying around the country to headquarters like Walmart, where they were asked how quickly they could release nationwide; they wanted to grow but didn’t want to grow too quickly. Read more