Eterneva, an Austin-based startup that turns cremated ashes of loved ones and pets into diamonds, has raised $3 million to continue its growth, the company said.

Founded in 2017 by Adelle Archer and Garrett Ozar, Eterneva produces diamonds by extracting carbon from cremated ashes and putting it through extreme pressure and heat.

As part of the funding, the startup is adding a larger facility which will expand its production capabilities. The expanded facility, which will be opening next year, will be able to make up to 75 diamonds a year. Read more